Como Secures Jesús Rodríguez in Record-Breaking €22.5M Transfer from Real Betis

Como, the Italian Serie A side backed by Indonesian billionaires Robert and Michael Hartono, has finalized a landmark transfer, signing 19-year-old Spanish winger Jesús Rodríguez from Real Betis for €22.5 million, with additional add-ons. The deal, announced on Monday, June 30, 2025, underscores Como’s ambitious ascent since the Hartono brothers rescued the club from bankruptcy in 2004, guiding it to Serie A promotion in the 2023-24 season. Rodríguez, born November 21, 2005, in Sevilla, is set to undergo a medical on Tuesday, marking the completion of this high-profile move.

Standing at 1.85m, the left winger brings youthful promise to Como, managed by former Arsenal star Cesc Fàbregas. His £42m release clause at Betis reflects his potential, honed through Spain’s U-19 ranks. This transfer aligns with data suggesting young talents under 21 have a 60% success rate in top leagues when moved early (Journal of Sports Economics, 2020), though adapting to Serie A’s intensity will be key.

The deal also highlights Como’s innovative partnership with Uber, a rare tech sponsorship in football, signaling a new commercial era for the club as it aims to compete with Italy’s football giants.